Gadd Business Series: Your Financial Dashboard
Apr
23
1:00 PM13:00

Gadd Business Series: Your Financial Dashboard

Understanding your numbers. What do all these numbers mean and how can I use them to make better business decisions? Which ones do I need to keep my eyes on, and which can I occasionally visit? How are these reports we generate different and what purpose do they serve? Who should I show what numbers to and why? What are the key financial gauges for your business, why they are critical and how do you track them?

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Gadd Business Series: Identifying Your Most Valuable Customers
Apr
18
9:00 AM09:00

Gadd Business Series: Identifying Your Most Valuable Customers

Identify your most valuable customers annd your competitive advantage. Valuable approach to understanding what makes a good customer a good customer and how you would recognize them if you met them? How to tell the difference between a good customer and a great customer and how to convert good to great. When is it time to say good-bye? What sets you apart in the marketplace and why should they buy from you.

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Social Media Marketing ll
Apr
17
6:00 PM18:00

Social Media Marketing ll

Social Media Marketing ll

Topic: Marketing and Sales

Social Media should be an integral part of your business' overall marketing plan. Social Media II will take a deeper dive into what you should be posting on social media and why. Take your online marketing to the next level with steps to create a social media plan and streamline your process with automation. Learn ideas on how to use social media to create connection, build trust and promote your brand.

Speaker(s): MI-SBDC Staff

Co-Sponsor(s): Economic Development Alliance of St. Clair County

Advance registration by each individual attending is required.

Fee: No Cost

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Marketing Your Business
Apr
9
6:00 PM18:00

Marketing Your Business

Marketing Your Business

Topic: Marketing and Sales

"Marketing Your Business" presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools. A strategic, well planned approach to marketing is demonstrated, with several examples of effective hands-on marketing techniques. Focus is on the business’s customers – creating and keeping them.

Speaker(s): MI-SBDC Staff

Co-Sponsor(s): Economic Development Alliance of St. Clair County

Advance, separate registration from each individual attending is required to assure sufficient course materials on hand.

Fee: No Cost

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Gadd Business Series: Growth Planning for the Future
Apr
4
1:00 PM13:00

Gadd Business Series: Growth Planning for the Future

Developing a Plan of Action to Take your Business or Organization to the Next Level. A realistic approach to developing a working plan designed to assess your current situation with a clear and intentional vision for your future direction. Then create and implement practical and effective strategies to live out that vision for the future success and sustainability of the organization.

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Gadd Business Series: Being Entrepreneurial
Mar
20
10:00 AM10:00

Gadd Business Series: Being Entrepreneurial

How do I know if I am truly an entrepreneur and if I am ready to take the next step? What does my Window of Opportunity look like balancing Life-cycle and Life-style? When is a good idea a good opportunity? Whether just starting out or have been on the entrepreneurial journey for a while, it is important to be sure your life and entrepreneurial goals are still aligned and then take time to assess your options.

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Financial Management
Mar
19
9:00 AM09:00

Financial Management

Financial Management

Topic: Financial and Accounting

"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained; using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.

Speaker(s): MI-SBDC Staff

Co-Sponsor(s): Economic Development Alliance of St. Clair County

Advance, separate registration from each individual attending is required to assure sufficient course materials on hand.

Fee: No Cost

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Starting a Business
Mar
6
1:00 PM13:00

Starting a Business

Starting a Business

Topic: Starting a Business

"Starting a Business" is designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.

Speaker(s): MI-SBDC Staff

Co-Sponsor(s): Economic Development Alliance of St. Clair County

Advance, separate registration from each individual attending is required to assure sufficient course materials on hand.

Fee: No Cost

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Writing a Business Plans
Feb
19
6:00 PM18:00

Writing a Business Plans

A well written business plan is a critically important tool in the business owner toolkit. A plan can be used for many purposes but most important to business success is the plan that serves as an accountability tool and a road map to business growth. A sample tool will be used to detail content of a plan that can serve as a solid foundation for the business owner. If you are not yet in business or in the very early stages of starting, we highly recommend you take "Starting a Business" prior to "Writing a Business Plan".

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Intro to Social Media
Feb
6
1:00 PM13:00

Intro to Social Media

This workshop will provide you with an overview of the basics of social media along with tools and strategies for developing social media marketing plans. There is no fee, but advance and separate registration for each individual is required.

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Starting a Business
Jan
30
6:00 PM18:00

Starting a Business

Starting a Business

"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Starting a Business" is the first course in the series, designed for individuals who are considering self-employment, or who may be at the beginning stages of starting a business. Delivered in a workshop format, this introductory session helps aspiring entrepreneurs assess their abilities to lead and manage a company, as well as evaluate market and sales potential for their products/services. Start-up costs, financing options, and business planning are introduced, along with necessary steps to getting started.

Speaker(s): MI-SBDC Staff

Co-Sponsor(s): Economic Development Center of St. Clair County

Training will be held at the Underground Business Accelerator & Innovation Center, 301 Huron Ave., Lower Level. There is no fee, but advance registration by each individual attending is required

.When: Wednesday, January 30th from 6-9 PM

Where: Underground Business Accelerator & Innovation Center, 301 Huron Ave., Lower Level.

Cost: There is no fee, but advance registration by each individual attending is required.

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Learn & Do: Domains for Start Ups
Jan
30
12:00 PM12:00

Learn & Do: Domains for Start Ups

LEARN why domains matter to your startup and how to control them, DO - get your domain and organize it in a guided workshop.

In an effort to help entrepreneurs and small business owners start navigating the digital marketing space, Campbell Tech Solutions is offering this two-part workshop at no cost for members of the Blue Water Startups and Entrepreneurs, the Blue Water Chamber of Commerce, or current Campbell Tech Solutions' clients/staff. 

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Basic Financial Management
Jan
23
1:00 PM13:00

Basic Financial Management

Basic Financial Management

"Venture Start" is a series of workshops that provide introductory overviews of topics that are key to starting a business. "Financial Management" introduces basic accounting concepts and how to apply financial information that helps small business owners manage a business more effectively. Key documents including Cash flow Statement, Profit & Loss, and Balance Sheet are explained; using specific small business examples. The course is designed to help entrepreneurs understand accounting principles and financial statements, and work more effectively with the accounting team.

Speaker(s): MI-SBDC Staff

Co-Sponsor(s): Economic Development Alliance of St. Clair County

When: Wednesday, January 23rd from 1-4PM

Where: Underground Business Accelerator & Innovation Center, 301 Huron Ave., Lower Level.

Cost: There is no fee, but advance registration by each individual attending is required.

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“Marketing Your Business” Workshop
Jan
16
9:30 AM09:30

“Marketing Your Business” Workshop

A free “Marketing Your Business” workshop is being offered on Wednesday, January 16 from 9:00 – 11:30 a.m. by the Michigan Small Business Development Center (MI-SBDC). 

This workshop presents practical applications of marketing concepts designed to grow small businesses. It covers basic marketing tools including market analysis and research, target marketing, assessing competitors, and key marketing implementation tools.

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Dec
11
1:00 PM13:00

Talent Acquisition Planning

The talent war is raging!  As American job growth continues to outpace the growth of our workforce, the battle for talent will get worse.  What are you doing to ensure that you will win the talent war in 2019?  A successful talent strategy requires thoughtful planning and implementation to attract, select and retain candidates that truly fit your company's culture and core needs.  Join this half day session if you are on the leadership team of a small or mid-sized company, and you know you need to get better at competing for talent.  Bring the rest of your leadership team for an informational session led by Jim Bitterle of EDSI and Miche Rayment, autother of The Hire Effect.

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Social Media Marketing
Nov
6
1:00 PM13:00

Social Media Marketing

Social Media and Website marketing can be confusing and is often an overused term in business; but when utilized correctly and efficiently, they can be a POWERFUL marketing tool. This seminar will provide you with an overview of the basics along with some tools and strategies for developing your social media marketing plan. The seminar will provide on going Q&A opportunities and will cover the following topics: The value of an effective website for your business The latest website development technologies and how businesses are benefitting from them How to truly gauge the traffic and success of your website Effective digital marketing, branding, and promotion Social media marketing and each one's possible value to your business Search Engine Optimization facts and fiction What is a blog and should I be doing it. (Hint: Yes!) Free and low cost web tools for business process automation and enhanced engagement with your clients

Speaker(s): MI-SBDC Staff

Co-Sponsor(s): St. Clair County EDA

Advance registration by each individual attending is required.


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