Topic: Marketing and Sales
This is a fundamental introduction to marketing for small businesses.
Does your marketing strategy target your greatest opportunities for increases sales and achieving a competitive advantage?
There is much more to marketing than having a couple of social media accounts and an email newsletter. In this webinar, we’ll discuss market analysis and research, competitive analysis and position, as well as product price, placement, and promotion, and finish up with strategy implementation.
Note: This webinar does not cover in-depth information on forming a legal entity or taxes. If you would like more education on these topics, please visit https://sbdcmichigan.org/training and also register for a webinar or workshop on Business Legal Issues or Forming your DBA or LLC.
We’ll guide you through about 40 minutes of the most important questions to ask yourself when starting a business, pausing for audience questions and feedback along the way.
We have reserved 20 minutes for a live question and answer session, in which one of our certified small business consultants will answer questions from the audience on a first come, first served basis.
1️⃣ Please remember to click the blue "Continue" button once you have registered to access the complete your registration and access the webinar.
2️⃣ After registering, you will receive an email from centeric@clients.sbdcmichigan.org with your link to access the webinar.
3️⃣ If you do not see the emails after registering emails, please check your spam filter.
Speaker(s): Michigan SBDC Staff
Co-Sponsor(s): This webinar is made available at no cost through the financial support of Fifth Third Bank.
• We will be unable to provide technical assistance for accessing the webinar beginning 30 minutes prior to the start of the webinar. • Reasonable accommodations for persons with disabilities will be made if requested in advance. • Contact Ian Rogers at rogersia@gvsu.edu.